{"id":10,"date":"2023-05-12T19:40:23","date_gmt":"2023-05-12T18:40:23","guid":{"rendered":"https:\/\/www.cofinaboostsolutions.pt\/branded-content\/?post_type=seminars&#038;p=10"},"modified":"2023-06-30T19:18:19","modified_gmt":"2023-06-30T18:18:19","slug":"branded-content-talks","status":"publish","type":"seminars","link":"https:\/\/www.cofinaboostsolutions.pt\/branded-content\/seminars\/branded-content-talks\/","title":{"rendered":"Branded Content Talks"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<p>Com o prop\u00f3sito de reconhecer e celebrar as boas pr\u00e1ticas de&nbsp;<em>branded content<\/em>&nbsp;e&nbsp;<em>brand&nbsp;storytelling<\/em>&nbsp;em Portugal, e tendo como base as tend\u00eancias e principais movimentos mundiais, o&nbsp;<strong>Branded Content Talks<\/strong>&nbsp;surgiu para reunir e inspirar o mercado para estas pr\u00e1ticas. A primeira confer\u00eancia aconteceu no dia&nbsp;29 de junho,&nbsp;\u00e0s 14h30, no&nbsp;Pestana Palace Lisboa, em Lisboa.<\/p>\n\n\n\n<p>Atrav\u00e9s da parceria BCMA e Cofina, a iniciativa vai passar a realizar-se todos os anos.<\/p>\n\n\n<\/div><div class=\"youtube uk-container uk-margin-medium-top\"><iframe width=\"1280\" height=\"720\" src=\"\/\/www.youtube.com\/embed\/eEW6Vi53dT0?showinfo=0\" frameborder=\"0\" allowfullscreen data-uk-responsive loading=\"lazy\"><\/iframe><\/div><div class=\"uk-container uk-container-small uk-margin-medium-top\">\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-group__inner-container\">\n<h3 class=\"wp-block-heading\">14h30 | Nota de boas-vindas<\/h3>\n\n\n\n<p><strong>Lu\u00eds Ferreira<\/strong>, Diretor Geral Comercial, Grupo Cofina<br><strong>Patr\u00edcia Weiss<\/strong>, Chairwoman, Founder BCMA Portugal e South America, Criadora e curadora da confer\u00eancia<\/p>\n\n\n\n<h3 class=\"wp-block-heading painel-0\">14h40 | \u201cBranded Content: significado e tend\u00eancias no mundo\u201d<\/h3>\n\n\n\n<p><strong>Patr\u00edcia Weiss<\/strong>, Chairwoman, Founder BCMA Portugal e South America, Criadora e curadora da confer\u00eancia<\/p>\n\n\n\n<h3 class=\"wp-block-heading painel-1\">15h00 | Painel 1 \/ \u201cO casamento da criatividade com a efetividade\u201d<\/h3>\n\n\n\n<p><strong>Susana Doutor<\/strong>, Marketing Communication Manager, Grupo Renault Portugal<br><strong>Bernardo Rodo<\/strong>, Managing Director, OMD Portugal<br><strong>M\u00f3nica Nogueira de Sousa<\/strong>, Country Marketing Manager, IKEA<br><strong>Lu\u00eds Miguel Santos<\/strong>, Marketing Operations Manager, Volvo Car Portugal<br><strong>Rita Sobral<\/strong>, Head of Branded Content, GroupM<br><strong>Rita Torres-Baptista<\/strong>, SVP de Marca e Comunica\u00e7\u00e3o, NOS<\/p>\n\n\n\n<p><strong>Q&amp;A<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading painel-2\">16h15 | Painel 2 \/ \u201cO Poder do Brand Storytelling\u201d<\/h3>\n\n\n\n<p><strong>Hugo Veiga<\/strong>, Global Chief Creative Officer, AKQA<br><strong>Cl\u00e1udia Rodrigues<\/strong>, Marketing Head Climate Solutions Spain &amp; Portugal | Digital Transformation | Brand Communications, Samsung<br><strong>Susana Albuquerque<\/strong>, ECD e Partner, Uzina Lisboa; Presidente do Clube de Criatividade de Portugal<br><strong>Pedro Varela<\/strong>, Fundador e Realizador, Blanche Filmes<br><strong>Francisco Faria<\/strong>, Branded Content Manager, Betclic Group<br><strong>M\u00e1rio Patroc\u00ednio<\/strong>, Fundador e Realizador, BRO Cinema<\/p>\n\n\n\n<p><strong>Q&amp;A<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17H30 | Encerramento<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">17h45 | Cocktail<\/h3>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com o prop\u00f3sito de reconhecer e celebrar as boas pr\u00e1ticas de&nbsp;branded content&nbsp;e&nbsp;brand&nbsp;storytelling&nbsp;em Portugal, e tendo como base as tend\u00eancias e principais movimentos mundiais, o&nbsp;Branded Content Talks&nbsp;surgiu para reunir e inspirar o mercado para estas pr\u00e1ticas. A primeira confer\u00eancia aconteceu no dia&nbsp;29 de junho,&nbsp;\u00e0s 14h30, no&nbsp;Pestana Palace Lisboa, em Lisboa. Atrav\u00e9s da parceria BCMA e Cofina, [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":[],"categories":[],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cofinaboostsolutions.pt\/branded-content\/wp-json\/wp\/v2\/seminars\/10"}],"collection":[{"href":"https:\/\/www.cofinaboostsolutions.pt\/branded-content\/wp-json\/wp\/v2\/seminars"}],"about":[{"href":"https:\/\/www.cofinaboostsolutions.pt\/branded-content\/wp-json\/wp\/v2\/types\/seminars"}],"wp:attachment":[{"href":"https:\/\/www.cofinaboostsolutions.pt\/branded-content\/wp-json\/wp\/v2\/media?parent=10"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cofinaboostsolutions.pt\/branded-content\/wp-json\/wp\/v2\/categories?post=10"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cofinaboostsolutions.pt\/branded-content\/wp-json\/wp\/v2\/tags?post=10"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}